Tuesday, 04 Jun 2013

From Information to Action

Local media is an under-utilized tool in public health strategies. Establishing, supporting, and enhancing local information platforms can contribute significantly to health-seeking behavior and community mobilization around health issues – these are the findings from an Internews study, titled “Media and Global Health. From Information to Action”.  

The study describes Internews communication strategy on global health: "to ensure free, easy access to quality health information so that individuals, communities, and governments can make informed decisions to protect, improve, and save lives."

The fundamentals of Internews’ work on health journalism are:

  • Engage editors and media managers.
  • Establish strong relationships with Ministries of Health.
  • Build connections with journalists who cover health.
  • Address journalists by skill levels and media.
  • Take a participatory approach to training.
  • Limit the number of trainees in workshops.
  • Create structured incentive programs.
  • Provide media relations training for health agencies.
  • Build and support Media Resource Centers, which feature studios and equipment, internet, contacts database, editorial support.
  • Integrate digital tools, social media, online and offline platforms.
  • Offer long-term mentoring."

More information can be seen in a post by the online publication: Media Development   



Web link to Media and Global Health: From Information to Action  

Click here to read this 12-page document in PDF format.

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