Monday, 03 Jun 2013

From Counting Women to Making Women Count

"Progress towards gender goals requires a long-term commitment to equity, empowerment, continuous monitoring, evaluation and research to inform our understandings of how media development can be best leveraged in pursuit of these goals."

These are the findings of an Internews study, titled From Counting Women to Making Women Count: Focusing on Women in Media Development Programs. The study explored improved gender integration strategies in media assistance programs in the hopes of initiating a dialogue about how media can contribute to broader gender and development goals and improve conditions for women around the world. Through in-depth interviews with Internews country staff around the world and a number of stakeholders, including representatives of the United States Agency for International Development (USAID), the Open Society Foundation (OSF), the World Bank, think tanks, and academic experts, the paper looks at the following questions and issues:

  • What does gender integration or gender equality mean and how do these terms apply to media development?
  • Does gender matter for media development programs, and, if so, why?
  • What are the biggest challenges donors and practitioners face in supporting gender goals through media development?
  • What are the best practices or outstanding examples of media development programs or achievements that have helped advance gender goals?
  • What are the priorities for gender goals in terms of media-related work?

For more, information, refer to this post by the publication: Media Development

and link to the full report here:  

Web link: 

Click here for the 32-page report in PDF format.

Contact Information: 

Manisha Aryal - Internews

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